A store of per-product FACTS the AI consults when a customer asks something the listing does not spell out (does the logo appear on the bag? is it embroidered? what changed in the latest batch?). When support does not know a fact, the AI still answers the customer honestly and files the question here for you. Answer it once and it is permanent — every future reply for that product can cite it as truth. Quality-check findings feed the same store. Store: Elodie Paris.