Support AI

🧪 Split-test Lab

Store: Zeralva. Two independent factors → every combination (A/A, A/B, B/A, B/B…) is drafted on a real email so you can compare. Nothing reaches a real customer (optional test-send to your own inbox).
tone presets — copy one into the box above
Warm & apologetic — sincere, reassuring, empathetic first. Concise & professional — short, businesslike, clear next steps. Friendly & upbeat — positive, personable, still helpful. Outraged on their behalf — express genuine disbelief and indignation that this happened (“I honestly cannot believe this, this should never have happened, it is completely unacceptable”), fully on the customer's side, then move firmly to the solution.

Factor 1

Factor 2 (optional — leave blank for single-factor)

Capped at 16 combinations per run.

Results — 3 combinations

🧪 Warm & apologetic
Lead with genuine empathy, apologise sincerely, warm reassuring tone.
Dear Susan, Thank you so much for confirming, and we are genuinely sorry that the swimsuit did not work out for you. We are pleased to arrange your 40% cashback to your original payment method, and you are of course welcome to keep the swimsuit. We have also taken note of your feedback that return shipping costs should be made clearer in our advertising, and we will pass that on to the team. Could you please share your order number so we can get this processed for you right away? Once we have that detail, you can expect to see the funds back within 3-5 business days. Warm regards, Anna Customer Care Team Marlow London
🧪 Concise & professional
Short and businesslike, clear next steps, minimal fluff.
Dear Susan, Thank you for confirming. We are happy to process the 40% cashback to your original payment method, and you are welcome to keep the swimsuit. Could you please share your order number so we can action this right away? Once we have it, the refund will be processed and should appear within 3-5 business days. Warm regards, Anna Customer Care Team Marlow London
🧪 Friendly & upbeat
Positive, personable and friendly, still fully helpful.
Dear Susan, Thank you for confirming, that is wonderful news! We are happy to process your 40% cashback to your original payment method, and you are of course welcome to keep the swimsuit. Could you share your order number so we can get this arranged for you straight away? We have also noted your feedback about the return shipping costs and will pass it on to the team to review how clearly this is communicated upfront. It is a fair point and we appreciate you raising it. Warm regards, Anna Customer Care Team Marlow London